Better Data

Commerce Chain

Forecast Events

Edit this page

Forecast Events

Forecast events represent demand influencers such as promotions, seasonality, marketing campaigns, and external factors.

Creating an Event

  1. Navigate to Plan → Forecast Events
  2. Click Create Event
  3. Configure:
    • Name: Descriptive name for the event
    • Event Type: Promotion, Seasonality, Marketing, External
    • Start Date: When event begins
    • End Date: When event ends
    • Products: Products affected by event
    • Channels: Channels affected by event
    • Locations: Locations affected by event

Event Types

Promotions

Sales promotions and discounts:

  • Discount Percentage: Percentage off
  • Expected Lift: Expected demand increase
  • Promotion Type: Sale, clearance, BOGO, etc.

Seasonality

Seasonal demand patterns:

  • Seasonal Factor: Multiplier for base demand
  • Season: Holiday, back-to-school, summer, etc.
  • Historical Pattern: Based on previous years

Marketing Campaigns

Marketing-driven demand:

  • Campaign Type: TV, digital, print, etc.
  • Expected Reach: Expected audience size
  • Conversion Rate: Expected conversion to sales

External Factors

External demand influencers:

  • Weather: Weather-related demand changes
  • Events: Local events, conferences, etc.
  • Competition: Competitive actions

Applying Events to Forecasts

  1. Open a forecast scenario
  2. Click Apply Events
  3. Select events to apply
  4. System will:
    • Adjust forecast values based on event impact
    • Show before/after comparison
    • Update confidence intervals

Event Impact Analysis

View how events affect forecasts:

  • Demand Lift: Increase in expected demand
  • Timing: When impact occurs
  • Products Affected: Which products see impact
  • Channels Affected: Which channels see impact

Permissions & Roles

Creating and applying events requires planning permissions. Viewing events requires standard user permissions.