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Better Data Cloud provides deep visibility into how AI is interacting with your commerce data. Unlike simple event logs, our analytics are “commerce-aware.”

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Key Metrics

  • Total Invocations: Number of times any tool was called.
  • Success Rate: Percentage of tool calls that returned valid data.
  • Commerce Intent: Detection of high-value questions (e.g., “Where is my order?”).
  • GMV via AI: The total value of orders initiated through the LLM Gateway.

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Attribution Models

We support several models to help you understand which AI provider is driving the most value:
  • First-Touch: Credits the LLM that first introduced the user to the product.
  • Last-Touch: Credits the LLM used right before the final checkout.
  • Linear: Distributes credit equally across all LLMs the user interacted with during the session.

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Real-time Dashboard

Available on the Marketplace tier, the Real-time Dashboard shows you live “Conversations per Minute” and current “Active Shopping Carts.”

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Exporting Data

You can export your analytics data via:
  • CSV/Excel: Manual export from the dashboard.
  • Webhook Events: Push real-time analytics to your own data warehouse.
  • Analytics API: Query your metrics programmatically for custom reports.
GET https://api.betterdata.io/v1/analytics/metrics
?metrics=total_sales,tool_success_rate
&period=last_30_days

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Privacy & GDPR

Better Data Cloud is GDPR compliant. We do not store full conversation transcripts unless you explicitly enable “Audit Logging.” We focus on the tool signals—the structured data exchanged between the AI and your backend.