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Channels

Channels represent different sales and distribution paths for your products. The same product can be sold through multiple channels with different SKUs, pricing, and inventory allocation.

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Channel Types

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Direct Channels

  • DIRECT: Direct-to-consumer (DTC) sales
  • B2B: Business-to-business wholesale
  • RETAIL: Physical retail stores

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Marketplace Channels

  • MARKETPLACE: Third-party marketplaces (Amazon, eBay)
  • FBA: Fulfillment by Amazon
  • VMI: Vendor Managed Inventory

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Partner Channels

  • 3PL: Third-party logistics partners
  • DROPSHIP: Drop-shipping partners
  • WHOLESALE: Wholesale distribution partners

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Channel Products

The same physical product can have different representations per channel: Example:
  • Product: LUXE BOND No.3 Bond Repair Treatment (250mL)
  • DTC Channel: SKU “LB-BT-003-250-DTC”, Price $28.00
  • Amazon FBA: SKU “B08XYZ123”, Price $27.00
  • Sephora VMI: SKU “2458762”, Price $28.00
Each channel product has:
  • Channel-specific SKU: Unique identifier for that channel
  • Channel pricing: Different prices per channel
  • Inventory allocation: Dedicated inventory pool per channel
  • Replenishment rules: Channel-specific reorder points

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Channel Inventory

Inventory is allocated to channels:
  • Dedicated pools: Each channel has its own inventory allocation
  • ATP (Available to Promise): Channel-specific ATP calculations
  • Replenishment: Channel-specific replenishment rules

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Channel Policies

Configure policies per channel:
  • ATP policies: Minimum stock levels, safety stock
  • Replenishment rules: Reorder points, order quantities
  • Alert thresholds: Low stock alerts, stockout alerts

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Permissions & Roles

Channel configuration requires tenant admin permissions. Standard users can view channel inventory but cannot modify channel settings.