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Forecast Events

Forecast events represent demand influencers such as promotions, seasonality, marketing campaigns, and external factors.

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Creating an Event

  1. Navigate to Plan → Forecast Events
  2. Click Create Event
  3. Configure:
    • Name: Descriptive name for the event
    • Event Type: Promotion, Seasonality, Marketing, External
    • Start Date: When event begins
    • End Date: When event ends
    • Products: Products affected by event
    • Channels: Channels affected by event
    • Locations: Locations affected by event

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Event Types

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Promotions

Sales promotions and discounts:
  • Discount Percentage: Percentage off
  • Expected Lift: Expected demand increase
  • Promotion Type: Sale, clearance, BOGO, etc.

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Seasonality

Seasonal demand patterns:
  • Seasonal Factor: Multiplier for base demand
  • Season: Holiday, back-to-school, summer, etc.
  • Historical Pattern: Based on previous years

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Marketing Campaigns

Marketing-driven demand:
  • Campaign Type: TV, digital, print, etc.
  • Expected Reach: Expected audience size
  • Conversion Rate: Expected conversion to sales

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External Factors

External demand influencers:
  • Weather: Weather-related demand changes
  • Events: Local events, conferences, etc.
  • Competition: Competitive actions

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Applying Events to Forecasts

  1. Open a forecast scenario
  2. Click Apply Events
  3. Select events to apply
  4. System will:
    • Adjust forecast values based on event impact
    • Show before/after comparison
    • Update confidence intervals

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Event Impact Analysis

View how events affect forecasts:
  • Demand Lift: Increase in expected demand
  • Timing: When impact occurs
  • Products Affected: Which products see impact
  • Channels Affected: Which channels see impact

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Permissions & Roles

Creating and applying events requires planning permissions. Viewing events requires standard user permissions.